By Marketing | 20 June, 2020
Today
Millions of manufacturing and service companies, exporters, importers, around the world use English in marketing, service, support, development, research, for broschures, websites, documentation… \
Customer orientated organisations write their texts in the customer tongue such as British English for UK, American English for the US and have a dilemma when it comes to the rest of the world.
And tomorrow? Governments change and the language flavour can be become a political topic.
The Vision
The CoWorld Vision is
- To establish a Common English around the world.
- Independent of political or national doctrine.
- To harmonize spelling, establishing one Common Dictionary.
- Thus creating in the long term one common English language market.
The Benefits
Documentation
- One language to write in.
- One English language market to deliver to.
- One common dictionary on all devices.
Purchasing
- Standarisation in supplier delivered documentation.
Human Resources
- Standardisation in employer English competence.
Efficiency
- Improved efficiency
- Quality improvements
- Cost savings